Advertising is not only for selling and promote the company's brand. the good advertisement must be unique, creative and align with what key message that company want to inform to.. Based Belch dan Belch (2004:16): “Advertising is defined as any paid form of nonpersonal communicattion about an organization, product, service, or idea by an identified sponsor.”
i found one of thousand advertisement that interest me a lot. it's about bench advertisement on bare thighs. i never thought that idea can be use before. this advertisement design create by The ad agency DDB Auckland for Superette, a clothing chain in New Zealand. They made into the bare legs of people who sit on them and its written "Short shorts on sale Superette"
creative idea for selling your clothing shop! it's align with their target market woman who love using mini skirts/pants. they will be walking around the city and without talking people will look their legs promotion and it can be selling well :) :)
